China’s Growing Video Surveillance Market – How will it benefit Overseas Surveillance Brands?

China, one of the fastest growing economies in the world, might also be one of the biggest consumers in the surveillance global market. In a study conducted by IMS Research last month, it is expected that the Chinese surveillance market between 2010 to 2014 will grow over 20% annually, boosting the national surveillance market to $3.5 billion by 2014. This is a substantial amount, considering that the estimated Chinese surveillance market in 2009 was $1.4 billion.

However what does this mean to the global surveillance market? As we all know entering the Chinese market, in general, can be tricky especially for businesses coming from the West. The culture, the fierce competition, and everything else in between can determine the success or failure of a business. However one of the biggest adversities that foreign companies endure, especially in the surveillance and technology industry, are the strict Chinese trade rules and regulations.

In fact companies in the foreign business community find that these strict trade regulations often hinder them from doing business in China, ultimately giving domestic brands the upper hand in the end.  So is it worth surveillance-based companies in the US or Europe to enter into the “Wild East”? The verdict is still up in the air, but one thing is for sure, China is a hot emerging surveillance market.

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